Use data to turbo charge your campaigns

You’re invited to MEAA’s Comms Pro Members’ Skills Development Evening, open to all professionals who work in public relations and communications.

Build your skills with expert guidance through a workshop run by Phill Lappin, MEAA’s Digital Communications Officer, and formerly Data Strategy Officer in the Campaign/Media team of the ACTU.

Topics covered will include:

• Effective A/B testing
• Testing your list to understand your audience
• Effective segmenting of your list
• Creating Facebook custom audiences and using them strategically

The evening is also your chance to network with other professionals in your sector and be involved in shaping the future of our profession by talking about how we can build good jobs in PR and Comms.

Date: Thursday 12 October
Time: 6:30pm-8:30pm
Venue: MEAA Conference Room, 245 Chalmers St, Redfern
RSVP: click here (bookings are essential)

For more information or to join your union, contact your PR & Comms Industry organiser Cassie Derrick: cassie.derrick@meaa.org or 0478 071 464